Prosperity On Air

Digital Marketing, something we cannot do without in our business and that can be very overwhelming, especially when you are starting out.According to Hubspot, a leading marketing software company: “Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the Internet.”But knowing who your audience is and where it hangs out on the Internet can be very difficult, especially when you are just starting your business.In today's episode of the ProsperityOnAir podcast my guest, Marta Ceccato, will shed light on some aspects of digital marketing that can be a riddle to you when you are new to the online business world.This is what we'll cover in today's episode:- What Digital Marketing is about- How to clearly define your ideal customer- Questions you need to ask yourself to be clear about your ideal customer- The digital marketing steps you need to take when you are starting out- Consisten