Don't Stop Us Now! Podcast

This week’s mini ‘Future Proof Me’ episode is all about the power of dreaming big. One person who’s a passionate believer in the power of the dreams we make for ourselves is stationery and Swedish design entrepreneur, Kristina Karlsson - the founder of kikki.K. We had Kristina on the show around the time her business went into voluntary administration last year. It was a perfect storm and COVID was the last straw. However, the great news is that in August last year they found an investor and the brand and business lives on, still with Kristina and her husband Paul continuing to run the business.Kristina makes a big distinction between goal setting and dreaming. Goal setting is a rational process where you take reality into account, while dreaming, she says, is where you let go of reality and really think about what you would most love to happen - to create your dream life.  We also love how Kristina stresses you don’t have to be special to achieve great things…. Win One of Kristina’s