All Things Video

Tom Pick is the Founder of Webbiquity, a B2B marketing agency and strategy consultancy. Prior to launching Webbiquity, Tom spent 25 years in PR and digital marketing at SoftBrands, John B. Collins Associates, and KC Associates. In this episode, Tom shares the secrets to successful B2B marketing. Although the fundamental goals of lead generation and brand awareness haven’t changed much over the years, there are constantly new strategies and tactics to experiment with, from the rise of social platforms like Twitter, LinkedIn, and Clubhouse to the evolving nature of online conferences. We also discuss the growing importance of B2B review sites, examine the differences between B2B and B2C influencer marketing, and debate whether trade associations can truly operate as independent bodies. Finally, we predict that the future of analytics tools will go beyond providing pretty graphs and include a prescriptive element of insights and recommendations. Host: James Creech LEAVE US A REVIEW! If you enjoyed this episode,