Sheventures

Sometimes, the best business ideas are right in front of you. That was the case for Ashley Clark, who pivoted from being a banker to an entrepreneur and creator of old-school board games and flashcards that teach financial literacy — going against the current trend of online gaming with six-figure success during a pandemic.   A decade as a banker underscored that too many people didn’t understand their own finances. Clark began to write down common customer questions — using this as her initial “market research.” Next was her tough focus group: her children. Her passion for teaching people about money flourished, and today Clark is CEO and founder of Sense 2 Cents, a financial literacy–based game company.   Sense 2 Cents aims to take the chore out of learning and foster a solid financial foundation by making the flashcards and board games a family activity, in which parents can learn alongside their children. Clark has also developed active communities on Instagram and Facebook.   But it wasn’t al