All Things Video

Christopher Erwin is the Founder of RockWater Industries, a strategic growth advisory firm for next-generation consumer brands. Chris started his career in finance and M&A before going to business school and transitioning into media and entertainment. Prior to RockWater, he served as the COO of Big Frame before and after the digital talent agency’s acquisition by AwesomenessTV. Chris is also the creator and host of The Come Up, a podcast featuring untold stories from entrepreneurs and leaders. In this episode, Chris and I discuss the ever-increasing value of sports media rights, opportunities to personalize live entertainment experiences, and how sports betting companies are getting into the media game. Chris also shares his enthusiasm for live stream shopping – pointing to leading indicators from Asia and highlighting the key differences in Western markets. Finally, we debate the future of the social audio space and argue that all brands must ultimately become content companies. Host: James Creech LEAVE