Ignite Visibility University

Impacts of iOS 14.5 Update on Online Marketing

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Synopsis

Apple released the highly anticipated iOS 14.5 update earlier this year in April 2021. Now that we've had some time to get used to it, let's unpack the impacts iOS 14.5 has had on online marketing. In this episode, John Lincoln discusses a new feature in which users must manually allow each app to track them. Next, you'll dive into the differences between the US and other countries' daily opt-in rates after the iOS 14.5 launch. Finally, learn about the impacts this software update has on social media companies such as Facebook, Snapchat, and Twitter!