Mobile First

VMware delivers digital transformation by starting from the outside, in. Starts with your customer then with your strengths. Think about these two, listen and open your mind so you can find opportunities and think about new ways to deliver strategic outcomes.Our GuestRobin Matlock joined VMware in July 2009 and serves as senior vice president and chief marketing officer. Bringing more than 25 years of marketing experience in the enterprise software and services sector, Matlock is playing a leadership role in positioning VMware as a market leader in Mobile Cloud. As CMO, Matlock is a key member of VMware’s Executive Leadership team responsible for leading all aspects of the Global Marketing organization, which includes Corporate Marketing, Partner, Segment and Field Marketing.Here are the highlights of our conversation with our guest:As a marketer, Robin believes that it’s all about your personal brand. At an early age, she had already figured out that you have to differentiate yourself. Case at hand was the t