Futuresinfocus

Courtney Hawkins, The real future of retail. An independent view of 2030

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Synopsis

It’s not rocket science to say that American malls are dying on the vine right now. Covid-19 has amplified a trend to the point that of the current 1,000 Malls in the US we might lose over 300 within the next year or so. Covid-19 is a great accelerator of a trend we are already seeing. Yet retail is going to be an essential part of what communities still need after the pandemic. Places to meet, create community, go on dates and much more. What got us here where retail is in crisis in itself a great lesson to learn from and our guest today. Courtney Hawkins is leading practitioner from clothing retail having managed over $1.5bn worth of retail activities in her career. This is a moment to talk to an insider about what has gone wrong and what needs to change because companies often find it difficult to reflect on their pasts and project a future.