Futuresinfocus

Covid-19 has been a wake-up call for a $100bn industry that has been locked into physicality, a few minutes or an hour of engagement with a trainer and or a group in a building. The CEO of Les Mills Media, Jean Michel Fournier talks to me about a radical idea that has been amplified by Covid-19 in China and the US where they service 7M users and deliver content to over 20,000 clubs. Les Mills has been in business over 50 years and they have seen many periods of transformative change but this Covid-19 moment is very different.The interview is extraordinary view into the mind of one of the world’s leading fitness brands and how Covid-19 has elevated a deeper strategy for a deeper plant.