Futuresinfocus

Over 10 billion plastic and other material packages are consumed every day in the planet, or trillions every year. We are all responsible for this, so we all have a responsibility for changing it all. In a world where we are increasingly becoming middle class the current consumption of packaging is unsustainable. Listen to Holly O’ Driscoll a 25 year P&G packaging designer and expert as she talks about future ideas on packaging we are seeing now. From packaging that goats to eat to rice based materials.In Part TwoHolly O’Driscoll and I talk a lot more about leading examples of consumer packaging ideals that should dominate our world of ten years from now. As an executive with over 25 years CPG packaging design at P&G we also talk about how the increasingly flattening of middle class opportunities around the globe are rapidly re shaping our views of what packaging can and should look like.