All Things Video

Rex Woodbury is a Principal at Index Ventures, focusing primarily on the creator economy. Rex started his career in investment banking at Goldman Sachs, during which he time he also co-founded Worthy, an LGBTQ+ mentorship organization. Prior to Index, he worked in impact investing at the Rise Fund, growth investing at TPG, and growth strategy at Airtable. He publishes a weekly newsletter called Digital Native to share his thoughts about the intersection of people and technology. In this episode, Rex and I explore the forces shaping the future of the creator economy. We discuss the generational shift from Millennials, who grew up believing content should be free (that is, ad supported), to Gen Z, which is embracing subscriptions and online commerce. This coincides with the move from a centralized Web 2.0 era to a more decentralized Web 3.0 future. We’ve also witnessed the loss of public trust in institutions, from government to corporations. This has led to a surge of populism in everything from politics (see