Rté - The Business
The Love Island Effect
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:05:05
- More information
Informações:
Synopsis
Love Island netted ITV over £12m in revenues before the first episode of the new season aired on last Monday as advertisers and sponsors have been rushing to attach themselves and their brands to the show. Clare O’Hanlon is Head of Social at Publicis and joins me now to explain the Love Island effect.
