Business Of Dentistry with Dr. Russell Kirk

What are you doing to generate internal referrals? If you haven’t really thought about internal referrals or the system you are using isn’t working as expected, you’re in luck! This week I am talking on the topic of internal referral systems. I'll be completely transparent with you, in the past I’ve primarily focused on external marketing or cold marketing, if you will. Sure, we’ve had regular referrals from patients, but unrelated to any internal referral system strategy we may or may not have.  As a practice owner I decided it was time to create a strategy for internal referrals. Some of what I learned was surprising, like the cost to acquire a patient from an internal referral or from another patient is so much less than traditional marketing efforts. On today’s episode I’ll be discussing the benefits of internal referrals systems, some of the reasons we disregard setting them up, and some steps to set up referral systems for success in your practice.   In this episode, you’ll hear: The benefits of settin