Drown The Noise

Have you ever started a fitness routine, only to fall off a few weeks - or heck- a few days later? And don't you just want to find others who can help you stay motivated and accountable to your personal fitness goals? Well, now there's an App that can help make all your wishes come true. Laura Davidson is the founder of the social fitness app known as Whistle. She created it out of her own personal struggle to stay motivated with her fitness goals. She always found herself getting obsessed with routines, only to fall off a few months later. And she didn't want to have to pay the expensive gym memberships to get in shape; but she wanted the community. Her solution - create a tinder-like app, where people can find like-minded fitness enthusiasts to work out with in their own cities. She's just in the beginning stages of the business; but so far the response has been incredible. She's hoping to roll it out over Canadian cities first, with the plans to expand on a global level. We talk about what it takes to crea