Drown The Noise

Mike Brcic: Riding The Highs And Lows Of A World Renowned, Socially-Conscious Mountain Bike Company

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Synopsis

Are you an adventure seeker? Someone who's always looking for that next thrill, new experience or trip of a life-time? Rarely satisfied with the status quo? Then you'll definitely relate to Mike Brcic. He's an entrepreneur, speaker, adventure-seeker, and founder of a world renowned mountain bike company, known as Sacred Rides. Years ago, after finishing his University degree, he was left with a nagging feeling that he didn't want to work in the field he just studied for four years. Instead, the Canadian mountains were 'calling' him and against other people's wishes, he packed up and didn't come back for over ten years. And he didn't really have a plan at the beginning. Becoming an entrepreneur wasn't a life-long dream for Mike. He kind of fell into it - to be perfectly honest- after realizing he wasn't a great employee, and getting fired from a few jobs. He's been through the crazy highs of running a successful adventure tour company for over 20 years and the lowest of lows - both personally and professionall