Planning For Profit

In this episode we are talking all about why you should STOP worrying about what other people charge and what to do instead.   Highlights: Why you shouldn't base your pricing on what other businesses charge Why setting your prices lower than the rest of the market is not sustainable Why you shouldn't worry about what "the market" will sustain as much as you think Why price undercutting is a bad practice for businesses     Links and Resources Mentioned in this Episode   How to Attract & Book Higher Paying Clients