Maturepreneurial Podcast: Interviews With Older Entrepreneurs | Online Business Tips | Learn From Those Who Have Succeeded

Pauline Durban is the proud founder of Covered Perfectly, a company whose purpose is to provide flattering, comfortable clothing for women over 40.  Originally from England, Pauline moved to the United States in 1992. The Challenge: What to Wear? As a middle-aged woman, Pauline grew increasingly frustrated with the desperate and tiresome effort of combing through her closet for something to wear!  She wanted clothing that made her feel attractive and feel confident that she was showing the best parts of herself.  But finding the right tops was becoming a huge challenge.  Most of her tops did not play to her strengths and left her feeling exposed. Pauline’s Solution Instead of settling for the limited fashions available to women of a certain age, Pauline decided to take matters into her own hands.  In May of 2012, at the age of 56, Pauline invested her life savings into Covered Perfectly: an online clothing store, dedicated to fashion for women over 50, women over 60 and beyond.  She began designing women’s fa