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Michaela Jedinak is a personal stylist, designer and fashion entrepreneur, who launched her own fashion label in 2013. With her focus on the individual woman, Michaela brings a rare human touch and sensibility to modern fashion options. Michaela’s ethos and taste is grounded in a unique range of experiences from the fashion, media and design industries in London, New York, Milan and Prague. She was Managing Director of Cosmopolitan in Prague where she deepened her passion for colour and style. While working for a design agency in Milan she developed a love for Italian women's style. Italian women naturally know how to effortlessly look their best and create their own signature looks. While working for Grey Interactive she recognized the potential for online media to empower women and dramatically improve their clothes shopping experience. As a result of her experiences, Michaela is passionate about finding the perfect fit and style for a woman's individual shape. She wants to empower women to wear a dress tha