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Synopsis

Jon Butt is not an easy business person to categorize! Without question, he’s a successful serial entrepreneur, first and foremost. But he’s also a marketing guru, an educator, and a podcaster. Jon started his first business from scratch the old-fashioned way: by cold-calling door-to-door selling fire extinguishers. Ultimately, he sold that business to global fire protection giant, Kidde plc, for seven figures! Numerous other businesses followed, when Jon moved into internet marketing and cut his teeth selling products as diverse as treadmills, colored contact lenses and PDAs. (Remember those?) Jon’s next move was to build another fire safety company from scratch using ecommerce but, this time, with no sales staff. Using his simple, proprietary online marketing system Jon has managed to generate around $20 million in sales so far and his company is the UK's largest online fire safety provider. To further prove the system can work for any business, Jon began a nationwide fire extinguisher maintenance division