Goal Magic

Sarah Zero is the founder of Wellstruck, a branding studio that specializes in brand therapy, design, and websites for businesses owned by good people. She has a degree in Visual Communications and over 12 years experience in branding — including two years of teaching it at the college level. Sarah also created Wellstruck Lady Boss, a series of intimate roundtable events for entrepreneurs in Philadelphia. Each event has space for just 12 women, and over 500 women have attended since it began. As for life outside of work, Sarah lives in Delaware with her husband and pup. She does some pretty normal stuff like collecting plants, planning travel based on food, and watching movies with a strong female lead on Netflix. And sometimes she does some less normal stuff like foraging for mushrooms to make spore prints. Sarah’s clients say she’s “refreshingly unpretentious” and her husband says she “makes fun happen.” My favorite moments and insights from this interview: Nothing seems random - Sarah ended up in visual