Goal Magic

I’m thrilled to share the first part of a two-part interview with Mary Alice Duff! Mary Alice is the owner of Alice Alexander, a size-inclusive, ethically-made women’s apparel startup based in Philadelphia with both an online and brick and mortar presence. Started in September 2017, Alice Alexander offers bold, yet accessible pieces to the modern-day woman in sustainable fabrics and inclusive sizes, ranging from 0-28. Prior to launching her own business, Mary Alice was a nonprofit executive with dual degrees in social work and law and social policy. Frustrated with the lack of high quality clothing in her size and growing increasingly aware of the negative environmental and human impacts the fashion industry was creating, Mary Alice started sewing her own clothes, consciously building a self-made wardrobe piece by piece. Realizing there was a business in her new sewing hobby, Duff enrolled in fashion design school at Philadelphia’s MADE Institute, where she balanced taking classes and working full-time. In Ma