Success Road: Inspiration For Your Journey

Richard Haiduck is a former life sciences executive and mentor, and is the author of the book, https://richardhaiduck.com/book/ (Shifting Gears). In this episode, We will talk about how we can utilize podcasting to help grow our business as well as how you can be a great podcast host and guest.  Go Where Your Audience GoesIt is important to hang out wherever your audience hangs out. That’s a great way to meet them and interact with them. For example, Richard is a part of several Facebook groups for retirees or baby boomers. There are about a dozen different groups focused on this demographic and focused on the topic of what you do during retirement. He is very active in those groups. Richard is also a guest blogger on websites that have about 200,000 subscribers. Using these opportunities, Richard’s content is broadly distributed.  The Book Writing ProcessRichard says that he interviewed about 75 retirees which gave him approximately 800 pages of transcript. He has a half a dozen interviews about so