Uncovering Aha! | Data-savvy Brand Strategy

Combine the traditional scramble for loyalty during and proceeding the holiday season with the fact that 75% of shoppers have tried a new product this year, and it makes for an exceptionally top of mind topic for C-suite executives and marketers. Kristin Demel, retail strategy director talks with Joe Cox, director of communication strategy, about how brands can address shifting loyalties, why it's different for everyone based on the specific needs and values of your consumer, and which brands were ready for this loyalty shift and the brands that weren't.