Uncovering Aha! | Data-savvy Brand Strategy

Black Friday has shifted from being “the” shopping holiday of the year to “a” shopping day amidst a calendar year full of perpetual sales. How do retailers find success - and what should they measure to define that success? In this episode, Callahan’s retail strategy director Kristin Demel and chief strategy officer Jan-Eric Anderson discuss the metrics that should matter most to retailers on the eve of 2019’s Black Friday, and how to build affinity for your product or brand in the months leading up to the holiday shopping season.