Uncovering Aha! | Data-savvy Brand Strategy

Having product on shelves is an obvious requirement for customers’ ability to purchase it. But, why drive a consumer to a store if the product’s not on shelves - and why isn’t it there? In this episode, Callahan’s retail strategy director Kristin Demel and head of data Zack Pike discuss the importance of understanding the factors behind out of stock products and how to incorporate that data into your marketing plans.