Build A Bigger Life

BABL Ep 15: Dorie Clark on Standing Out Dorie Clark is embarking on a 6 week book tour for her new book Stand Out, How To Develop Your Breakthrough Idea and Build a Following Around It. The book is a follow-up to her successful TEDxBeaconStreet talk. Dorie interviewed 50+ business executives in creating her book, some of the most notable names: Seth Godin, Robert Cialdini, Dan Pink, John Maxwell, and a handful of people you may have never heard of but are doing incredible things in their lives. Around the 10:00 mark, Dorie discusses how everyone could become a local expert -- thought leaders that have breakthrough ideas. Her mentality is by creating a framework through which people have a greater understanding of what your expertise is, you are logically thought of as the thought leader. In Dorie’s pursuit of acquiring best-selling status for her book, she found out that hitting the list is less about cumulative sales and more about what is sold in ONE WEEK, generally speaking, the first week. As a result, D