All The Social Ladies With Carrie Kerpen

On today's show, you are going to hear from Caitlin Heikkila who is the Social Media Manager for Allure. For over 6 years, Caitlin has been building communities for brands like Food.com, The Cooking Channel, Bed Bath & Beyond and Everyday Health. She really understands the importance of community and community management​-- it takes a smart, focused person to stay in the trenches for that period of time!  You'll hear all about Allure's strategy of using social to drive traffic to their site and you'll also hear a little bit about the digital transformation of print.