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How to Build a Brand in Turbulent Times

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Synopsis

The world is changing. The economy is shifting, social media has changed the way we communicate and technology has made everything more accessible. As entrepreneurs and business owners in today's society - you have to be able to change with it or get left behind.  Building a brand is no easy task, and it can be even tougher when the economy changes. It’s important to look at branding from an entrepreneurial perspective by identifying your target audience and creating a message that resonates with that client avatar.  I’m so excited to share today’s guest Deb Gabor, CEO and founder of Sol Marketing who will be sharing with us what irrational loyalty is, how the best brands in the world create irrational royalty and the key to rapid and focused scaling for growth organizations. Main Topics: The Definition of Irrational Loyalty How the best brands in the world create Irrational Loyalty The key to rapid and focused scaling for growth organizations Key Takeaways: Understand how to "hack" Maslow's hierarchy to g