Weddings Unveiled: Professional Tips And Secrets On Wedding Planning And Event Design

If you’re in branding, this podcast is one you’re going to want to listen to because we’re really going to dive into how to decode your story brand. Now, before you think that you know all of this stuff already, you should know that you probably don’t. Even though I work with these ideas all the time, I am always learning something new from every single person that I talk to. Our guest today is Aleya Harris. Aleya is a StoryBrand certified guide, so she has so much wisdom to share on branding.  Something you may not realize is that your brand story is not about you. It’s all about your client and how you can help them. Your client is the hero, and you are their guide. This concept comes directly from Campbell’s hero’s journey. It works so well because people naturally see themselves as the heroes of their own stories. What they need is not another hero to compete with, but a guide that can help them overcome obstacles. You want to make sure that your role as a guide and the problem that you will help your her