Women In The Business Arena

Stop Marketing Authenticity & Be Authentic

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Synopsis

“The people who are truly authentic, the ones who've really done the work, they've worked on the congruence of themselves. They've done the internal work out of the limelight. You cannot do the work in the limelight. Period” This week on Women in the Business Arena, we are reclaiming the word “authenticity!” There are so many of us that are craving authenticity in our business and life. It seems the word authenticity has been commandeered by society and used for shows of excessive vulnerability, marketing ploys, or as a facade to cover over insecurities.  It is possible to be genuinely authentic in our lives and our businesses. “The people that I find who are sharing their integration as it's happening, they're actually stopping themselves from having the full integration...the second that you put a selfie on it, the second that you turn it around and do it for someone else, you're stopping the process of your own integration.” In order to have the freedom to be authentic with others, we are responsibl