Startup Sense Podcast

We spend nearly 1/3 of our lives sleeping which means over a 10 year period we spend upwards of 29,000 hours on our mattress. So doesn't it make sense that you'd want a premium mattress customized to your preferences, sleep style, body weight and age. Of course the answer is yes which is where Helix can help you. Helix launched in mid-2015 with a personalized mattress solution that was created just for you (based on your answers to some questions) and then delivered right to your doorstep in 5-7 business days. Helix has raised a little more than $8 million from investors across two funding rounds, the company is based in NYC and has 30+ employees. In this interview I spoke with Adam Tishman, co-founder of Helix about why he started the company, what was his motivation behind getting into the sleep industry, how did he find his co-founders, when did they raise their first round of capital, what is their customer acquisition strategy and which marketing channels have worked best, what have been the biggest chal