Critical Issues In Eyecare: An Md/od Conversation

Join us for this important discussion on the role of trade shows in the eyecare industry. G. Timothy Petito, OD, Director of Professional Relations at Marco, joins regular hosts Mitchel Jackson, MD and Nate Bonilla-Warford, OD to talk about about the eye care meetings and the reasons to go to them. Subjects that are covered: What does the Director of Professional Relations do? What it takes for a company to prepare for a professional meeting. What is the ROI of going to a meeting?  Education time vs in-office Diverse experiences Show Savings Should you bring staff? Yes!  Morale Buy-In Recommendations Pearls: Have a strategy Have a schedule Plan in flexibility, too! Ask around.  Maximizing Opportunities on the Exhibit Floor: Take advantage of possible test drives (not available with refractive workstation builds in the practices) Take advantage of other partners and Staff at the meetings Set specific appointments at exhibitor workstations during the meeting Attend in-booth workshops with product sp