The Mind Your Business Podcast

Are you marketing yourself online and feel like your message is falling flat? Maybe people aren’t getting your offer and you’re looking for a way to connect with your audience? On today’s show, James looks at how using surveys (the right way!) can lead to more effective messaging and more sales. He shares the right questions to ask, how to ask them so you’ll get people to actually fill out your survey, the software he recommends and most importantly, how to properly interpret the answers you receive. Your online niche is most likely always evolving, and surveys are a powerful way to stay in touch with your marketplace. When it comes to strategies to use with your surveys, Ryan Levesque has an excellent book, Ask. In his book, he talks about the “one question” survey, which simply proposes the following question: When it comes to _________, what is the number one biggest struggle or frustration you have right now? Your job is to get really specific on the topic when you ask this question. The more specific the