Her Story Of Success

Controlling the Narrative of COVID-19 with Nicole Wegman

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Synopsis

Nicole Wegman is the founder and CEO of Ring Concierge, a jewelry company that’s making luxury accessible to the masses. Ring Concierge is run by women, for women, and it is disrupting the traditionally male-dominated jewelry industry with its all-female team and thriving e-commerce business. In 2013, Nicole left a career in the fashion industry to start Ring Concierge, inspired by her own experience of shopping for an engagement ring and realizing the industry lacked the perspective of millennial women. Ring Concierge has amassed a large social media following, where Nicole blurs the line between retailer and influencer to provide engaging, accessible content for her customers. Since the start of COVID-19, Nicole has had to pivot her business strategies multiple times, first by finding packaging manufacturers outside of China, and most recently by shifting to fully remote work when it became unsafe to go into the company’s New York City office. Because of her innovative, e-commerce approach to jewelry retail