Her Story Of Success

Controlling the Narrative of COVID-19 with Marcie Allen Van Mol

Informações:

Synopsis

Marcie Allen Van Mol is the President and Founder of MAC Presents, a music sponsorship and experiential agency that connects artists, brands and fans. With more than 25 years of experience in the music industry, Marcie has worked with brands including Sony, Southwest and Verizon and artists like The Rolling Stones, Chance the Rapper and Billy Joel. Marcie teaches as an adjunct professor at NYU Steinhardt and is on boards for the Country Music Association and Berklee College of Music. She’s also a partner at Anzie Blue, a luxury CBD oil company and coffee shop that she started with her husband. When COVID-19 started to keep people from going to restaurants or wanting to visit Anzie Blue, Marcie and her team had to figure out how to pivot the business, adding takeout, curbside and local delivery for coffee, food and CBD Products. Marcie also moved to online marketing, using Instagram to engage with customers and educate them about Anzie Blue’s products. Since then, the shop has rapidly adjusted to new challenge