Her Story Of Success

In this new series from Her Story of Success, we’re highlighting the stories of women who are controlling the narrative around their businesses during COVID-19. Jacqueline Au is the founder and creative director of The LOFT Bridal, a Hong Kong-based boutique where brides can experience a personalized, intentional shopping experience. Jaqueline shares how coronavirus drastically impacted her business and how wakeboarding has helped her learn to ride the wave known as COVID-19. They have gotten creative to find a new way to do virtual appointments and have implemented new health and safety policies so she can continue serving brides while also protecting her employees.