Her Story Of Success

When Jessi Baker opened a moonshine business with her husband Joe and two of their friends, she never expected it to grow into a nationwide phenomenon. But almost 10 years later, Ole Smoky is the most visited distillery in the world, and its moonshine is sold in all 50 states and 53 countries. After leaving her career as an attorney, Jessi has found her passion in developing Ole Smoky food products, and she recently released a cookbook called Shining: Ole Smoky Moonshine Family Cookbook, which features delicious cocktails and family recipes for true Southern food.  Jessi and her family didn’t stop with Ole Smoky, going on to open businesses like Bootleggers Homemade Wine and Yee Haw Brewing. Most recently, Ole Smoky opened its fourth distillery in Nashville, which features tastings, food and live entertainment. Though growth has not always been easy, Jessi has seen the rewards for her family and community, and she loves getting to carry on her family’s legacy of entrepreneurship and tourism.  In this episode,