Her Story Of Success

When looking for a new challenge Morgan Canclini-Mitchell took a leap of faith at 28 and started Two|PR, a publicity and marketing firm that has worked with best-selling authors, professional athletes and Grammy award-winning artists. After working on a mutual client with marketing consultant Kristin Carver-Smith, Morgan asked Kristin to come on as Two|PRr’s marketing principle. Since then, the company has seen enormous success, building an impressive roster and earning bookings with CNN, Fox & Friends, Forbes, PBS and more. With Morgan and Kristin’s combined marketing and publicity experience, they’ve been able to develop great relationships with reporters and clients alike, and they do it all without even having to advertise other than by word of mouth. In this episode, Morgan shares her story of building a company at such a young age (2:48), including how she decided to bring Kristin in because of her complementary strengths (8:13). The pair describes the difference between public relations and marketi