Futuresinfocus

Cadillac is a very unique and old US brand. The term Cadillac has transcended the English language as both a measure of pure US quality and also as a symbol of traditional worldwide automotive quality. The brand has a history of innovation, first electric starter, the first with airbags, and first with actual hands’ free driving. Innovation does not always get rewarded with market share as part of the DNA for innovation has driven internal rewards to keep pushing it forward from design to engineering. The brand has a DNA around innovation, so questions like what does an EV car experience look like should be s key focus for Cadillac?