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GFL 138: How to Grow Consumer Packaged Goods Companies

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Synopsis

Dr. James Richardson knows how to grow consumer packaged goods companies. He is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, James has helped nearly 100 consumer packaged goods with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills and Frito-Lay, as well as other emerging brands such as Once Upon a Farm, Dr. Squatch Soap, Proven skincare, Rebel creamery and June Shine kombucha. James is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, a #1 Best-seller in Business Consulting on Amazon. He also hosts the Startup Confidential podcast.