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Master the Art of Storytelling to Build Your Business Storytelling is the original form of “going viral.” But it’s not just personal stories that get passed down through the ages. The best business leaders have learned to master the science and art of crafting stories to propel their vision and move people to take action. I was fortunate to speak with an expert in storytelling recently, Kurian Tharakan. Kurian is the founder of the sales and marketing strategy firm StrategyPeak Sales & Marketing Advisors and a 27-year veteran of the sales and marketing industry. He has consulted for companies in numerous sectors. Kurian is also the author of the Amazon Bestseller, “The 7 Essential Stories Charismatic Leaders Tell,” which details how anyone can move people and mountains with the power of story.