Go For Launch Rocket Fuel For Entrepreneurs

Have you wondered how to optimize your website for Google? Do you find search engine optimization (SEO) to be overwhelming or confusing? SEO was all the rage about in the early 2000s, before Google made some very sweeping changes to how sites are ranked—and before paid ads got so cheap and effective. But in case you thought SEO faded away, it's still a major factor in online marketing. I spoke at length about the topic with Brandon Leibowitz, the founder of SEO Optimizers in Los Angeles, on this episode of the Go For Launch podcast. He talks about the state of SEO today and what matters most such as gaining quality backlinks. He also discusses newer opportunities such as featured snippets and Local SEO—along with his favorite tools.