Vertebrae

Just had breakfast with a friend of mine… Fellow entrepreneur with a lot of pressure on his shoulders. Millions of dollars at stake, dozens of people’s careers, and needless to say—lots of opportunity, lots of risk. We were talking about the true cost of certain projects, not just financial, but time, stress, pre-occupying our minds… And how some just aren’t worth it.    There have been times when we’ve called off projects with certain clients that have become too difficult to work with… clients that wanted us to be something we weren’t, clients that thought they could boss us around… and the amount of damage control I had to do with my team, talking them off the ledge day after day, just quickly becomes “not worth it.” It’s not worth the revenue, it’s not worth the portfolio piece, it’s not worth the profit.   The lesson here, very simply is: Just because you can doesn’t mean you should.    When you’re starting out, whether it’s a new industry, new business, new relationship… It’s time to be flexible. You ne