Big Time Small Business With Jim Schubert

Meet Christa, Co-founder of the company CCA & B, a publishing company which produced the children's book Elf On The Shelf, explaining the story of Santa's scout elves. Christa, her sister and her mother had a Christmas tradition they wanted to share with everyone, but were met with a sizable obstacle initially. Find out how they overcame this problem and turned their idea into a Big Time Business!