Sbi Sales And Marketing Podcast

Our guest on SBI TV is Robin Saitz, the Chief Marketing Officer at Avecto. Robin is a transformational marketing executive who knows how to get off to a quick start in a new role.  In today's show we demonstrate how to get off to a fast start in a CMO's first 90 days. If you prefer to watch a video of the interview, click here.  Getting off to a fast start actually starts in the interview process.  Robin interviews with the end in mind, and through the interview process she learns a great deal about the company and team.  She dove deep into learning about Avecto, a cybersecurity software company that provides privileged management and application control solutions.   Robin states, "I think the interview process is actually sort of like that pre-first day. It's not really counted in the first 90 days, but the interview process I think is a core part of preparing for those first 90 days. So, I like to say that I was interviewing the company as much as they were interviewing me, and it wasn't just to make the de