Sbi Sales And Marketing Podcast

Today we are going to demonstrate how to Go-to-Market with a new product. We will cover the topics of sufficiently covering your markets, selecting and optimizing your sales channels, and finally, pricing and packaging your products correctly. If you prefer to watch the interview in HD video on SBI TV, click here.  Why are these such important topics? Traditional routes to market are being replaced with innovative ways to reach customers. So, evaluating whether you have the right channels in place for a new product launch is vital for driving revenue growth. Revenue growth driven by products that create new markets, attract new customers, and convince customers to buy more is the most valuable type of revenue growth. Download the full interview transcript in a MS Word document here.  The first segment will seek to answer the question: How do you evaluate whether you have the right channels in place for a new product launch? Christopher provides examples of when he launched a new product and added new channel