Mastermind Your Launch

58: Kimberly Lexow & Jess Legge of Sifted reach $1.5M in annual revenue by reimagining the workplace lunch

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Synopsis

Kimberly Lexow is an entrepreneur and full-time adventurer. After working in the tech space for a decade, Lexow co-founded Sifted, an experiential lunch provider for startups. Lexow expedites the sales process by identifying destination workplaces like Lyft, Salesloft and Eventbrite that see chef-made lunches as a universal perk. When she's not growing the business or networking at the Atlanta Tech Village, the full-time hustler is centering her work and personal life by backpacking Big Sur or Yosemite. When Jess Legge co-founded Sifted, she led branding and design. Today, she drives growth by doubling everyone's goals and building models that have allowed the company to hit $1.5M in ARR in under two years. She manages the cash as a bootstrapped company, positioning Sifted to add 20+ employees and enter two markets in 16 months, all while remaining profitable. She's most proud of the team her and partner have created and the tech communities they support. Mission: The idea for Sifted was still a work-in-progr