Camp Tech Podcast With Avery Swartz

On today’s episode, fellow Camp Tech colleague Tara Wilkins and I discuss digital marketing for small businesses. Since small businesses are often operating on a shoestring marketing budget, Tara talks about techniques and strategies to increase brand awareness without breaking the bank. We also get into ways the success of a marketing campaign can be measured.   Tara got her start in fashion, but became a volunteer at Camp Tech in order to pivot her career towards digital marketing. Her plan worked and now she is Camp Tech’s Marketing and Admin Manager. Tara also teaches a course about digital marketing on a tight budget. During this podcast, she shares her learned expertise about marketing strategies. This is a great episode, especially if you are a small business owner looking for marketing tips and tricks.    Episode Highlights:   Tara’s professional journey  The marketing challenges small businesses face  The importance of having a plan  What a small business marketing plan might look like  How