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Skipping politics: Measuring avoidance of political content in social media Leticia Bode, Emily K. Vraga, Sonya Troller-Renfree First Published April 6, 2017 Article Information Volume: 4 issue: 2, Article first published online: April 6, 2017;Issue published: April 1, 2017 DOI: https://doi.org/10.1177/2053168017702990 Leticia Bode1lb871@georgetown.edu, Emily K. Vraga2, Sonya Troller-Renfree3 1Georgetown University, Washington, District of Columbia, USA 2George Mason University, Fairfax, Virginia, USA 3University of Maryland, College Park, Maryland, USA This article was distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page(https://us.sagepub.com/en-us/nam/open-access-at-sage).