This Week In Weddings

Pricing your services is always a hot topic in the wedding industry. But what many entrepreneurs don't consider is that your price determines much more than just the numbers in your bank account. How you're priced can often equate to a perceived value for your goods and services and even determines who your target audience is. Before making changes to your pricing or even your pricing structure, take a listen to this week's episode of the This Week In Weddings podcast. We're chatting about how your pricing is your marketing and the two really go hand in hand. About our guest: Although she didn’t realize it at the time, Gretchen Culver’s desire to run her own business started at a young age with her summer lemonade stands. After college, a lemonade stand didn’t seem to be the best way to pay back her student loans, so she entered the world of events working for a catering company. She quickly fell in love with weddings and has been creating them ever since.  Over the past 14 years, Gretchen has worked in alm